THE FOUNDING STORY OF ALEXANDER FERROS

The fateful meeting between Alain Cao and Dang Van Truong was initially just stories of people with the same passion. They talked about how a man of character always stands firm in the face of life's challenges like a watch with a quality movement that always maintains its accuracy and regularity over the years. The stories shared seemed simple, but hidden within them was the belief that the true value of a watch lies not only in its flashy appearance, but also in its interior - where every smallest component is cared for like a part of the heart. After that meeting, Alexander Ferros was born with a mission: To create a watch brand with reasonable prices, as accurate as Japanese watches, warranty - after-sales service as European standards and as durable as the Vietnamese people.

A destined meeting between two men united by their love for time.

The fateful encounter between Mr. Alain Cao and Mr. Đặng Văn Trường began simply—with shared conversations about a mutual passion. They spoke of how a man of integrity must stand resilient in the face of life’s challenges, just like a watch with a quality movement that keeps time with unwavering precision through the years.
What seemed like simple exchanges, in truth, carried a deep belief: that the true value of a watch lies not in its glamorous exterior, but in the soul within—where each tiny component is crafted with care, like pieces of a beating heart.

From that meeting, Alexander Ferros was born—with a mission to build a timepiece brand that offers Japanese-level precision, European-standard warranty and after-sales service, and the enduring spirit of the Vietnamese people.

ABOUT THE FOUNDERS

The story of Alexander Ferros traces back to a remarkable meeting between two men—both deeply connected by an enduring love for the ticking rhythm of time.

Mr. Alain Cao, a Swiss-trained, high-end watch expert of Vietnamese origin, brings with him over 30 years of experience in the world of haute horlogerie. He has held prestigious positions at renowned houses such as Bvlgari Time, Les Montres Boucheron, Patek Philippe, and Bovet Fleurier—where each timepiece is more than an object; it's a statement of elegance and identity.
In 2018, he founded JMC & Co, his own watch business headquartered in 1222 Vésenaz, Switzerland.

Beyond mastery in mechanical watchmaking, Alain possesses a profound sense of brand DNA—understanding not only the craft but also the soul of each maison: its design philosophy, its technical heritage, and the stories it tells. Decades of insight have sharpened his vision for brand identity and the power of true distinction.
Even in Geneva—the heart of the watchmaking world—Alain quietly nurtured a long-standing dream: to create a watch brand for the Vietnamese people, combining excellent craftsmanship, reasonable pricing, and top-tier service standards on par with Europe.
That burning question eventually led him back to Vietnam—to seek an answer.

Mr. Đặng Văn Trường, affectionately known as "Trường Omega", is regarded as “The Heartbeat Keeper” of timepieces in Vietnam.
As the President of Viện Đồng Hồ, the country’s leading watch service center, Trường has spent over 25 years listening to and reviving the souls of watches.
His hands have touched the very heart of countless timepieces—understanding every gear, every oscillation. 

To him, a watch is far more than a time-telling device. It is a vessel of memory, a keeper of precious human moments.

Having devoted most of his life to this craft, Trường proudly states that he has now conquered nearly every complication he once aspired to master—from tourbillons to perpetual calendars.

Together, they set out to create Alexander Ferros—a brand born not from market ambition, but from a shared conviction:
That time is sacred, and every watch that carries it should be worthy—crafted with precision, priced with honesty, and built to last like the enduring spirit of the people who wear it.